It is useful that in order to engage in the Salaam Matrix universe, the audience gets oriented with some of the key concepts that we will be employing in our work. This page shares an evolving list of some of the key concepts that underlie the totality of our work, especially the work with The Salaam Matrix tool.


1. Living Organizations

We suggest that the 21st century organizations look beyond being a pen & paper, brick & mortar, red and black lines-oriented concern, and become more like living entities: adaptive, sensitive, engaged, responsive, observant. This way of being should seep into the DNA of organizations and become a way of life. Without this, it is not possible to adapt to and live with the complex needs of increasingly more informed and freer humans in this century.

Refusing to be lively gives way to rot, corruption and coercion, which are antithetical to life and also, consume resources.

2. Biomimicry

This means, to mimic the patterns of life. Biomimicry in our context is an extension of the idea that organizations need to act like living organisms; we suggest that they do best by mimicking the patterns and behaviors of living beings. Organizing like ants. Designing like bees. Protecting like mother bears. Branching out like a Cassia tree. And so on.

This mimicking is both behavioral and structural. Fortunately, Ramala Hubb’Allah, founder and designer of The Salaam Matrix, has used biomimicking in her own life and work in order to obtain results such as supple supply chain management, and rapid education of a learner (in her case, her child). She also used biological patterns to develop her projects, such as this very website.

Contact us to learn how.

3. Organigraphs

Organigraphs are creative graphical representations of how organizations are truly structured and designed; they bypass the traditional organization “chart” to instead map the true structure, layout and weightage of various components of an organization, revealing their relationships, layout, even location. In their presentation, organigraphs are both poetic and architectural, and they meet our object of making work more lively and full of interest.


The outcome of applying these concepts is to break down traditional hierarchies in the minds of participants of a system, allowing them to reimagine and reorganize their work and organizations to reduce redundancy and increase value addition and virtue.

All these highlighted concepts mean something specific in relation to our work and offerings. Reach out to us to learn more. Thank you.

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