Applications

Originally developed to map the roles that consumers of a business play in their daily lives, The Salaam Matrix soon expanded to become a complex lens to examine the lives of ‘people’ — a tool equally useful for business and social purposes. (See History below.) In time, it became evident that the tool is more neutral and thus bears complex potential not restricted to being a market analysis tool. This is a LENS through which to examine human life. And that ability to see, perceive and examine humanity in an organized fashion, yields potentially infinite applications. Here are some that we can think of:

The Application Scenarios

These are some of the many exciting, and scintillating application scenarios that have been developed in the course of a few minutes while penning the text for this page! (The agility however owes partly to the acumen of the tool creator, Ramala Hubb’Allah, a thinker, writer, and visionary dedicated to use her skills to bring more comprehension and connectivity to society. Amen.)

To generate more application scenarios, and to deep dive into one or more scenarios, book a consultation with Ramala Hubb’Allah to receive private intensive especially aimed at higher-level leaders and visionaries.

Train-the-Guides Program

For rapid propagation of the tool, Ramala intends to teach cohorts of leaders, and guides who can then implement the tool in their programs, constituencies and communities. Please contact for trainings. Licensing deals are under consideration and may be available soon. Check back shortly, or better, drop a line.

History of the Application of The Salaam Matrix

The Salaam Matrix, originally somewhat awkwardly-named as “The People-Centered Model of Business”(upon reflection, the now widely-used Centering is more appropriate!), was first birthed in 2005 as a business and commerce tool, aiming to study the activities that prospective customers do in their daily lives, so that products could be developed to serve those needs. It was seen as a tool to earth and ground the minds of product developers and entrepreneurs and marketing people, so they could know their client better, and use this tool to generate ideas to serve people’s needs.

The tool immediately won applause and awe, and was seen to have exceptional potential, leading the creator Ramala Hubb’Allah to be invited to business campuses and offices to talk about the tool and its utility. When it was published on Ramala’s iconic blog NEXT>, it drew inquiries. It was clear that the tool was seen to have much potential, not just for business but for environment and even politics and society. In fact, the first Life Zone of the four presented in The Salaam Matrix deals with Spirituality or the inner dimension, at first left unexplored in expositions written on the thematic. The inclusion of an inner dimension has been prophetic; the need of the hour, every hour since, has been to invite those occupied with and trapped in the material matrix to go within, whereas conversely those devoted mostly to inward explorations may see the thee subsequent Life Zones (Personal-Familial; Socioeconomic; Ecological-Political) as inviting. This is where the coda of the Spirit bloom–or perish!

Soon after the initial scintillation though, the tool itself was forgotten as the creator descended into the Facebook and real-world matrix to begin developing social, environmental and citizen campaigns.

The Matrix was picked up for publication in 2008 by the Pakistani publication Triple Bottom Line Magazine, which allowed Ramala editorial and executional freedom to present her idea openly. This time, given the context of the publication, applications for a Socially-Oriented Business (aka social enterprise) were considered.

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